Tag Archives: audience

Spread the (book) love

I love books. You might have noticed. I don’t love ALL books, though, that would be impossible (and ambitious, given how many now exist in the world). I have my go-to genres, and even within them there are books I pick up and put down, books I abandon after reading the first couple of pages, those I read and enjoy, and those I LOVE.

We all have them – books you adore and want to foist on complete strangers in the street because they are SO GOOD.

Now, I’m British so I would never dream of foisting anything on a stranger, which may or may not be an opportunity lost to the authors I love. But there is another way of shouting about brilliant books.

It’s reviews, of course – a way to tell the world about a great book and help recruit a new audience for it. I participate in a book blog (as one of the Paisley Piranhas, check us out), and I also post reviews on Goodreads and Amazon. Please, if you enjoy a book, tell people so. I promise, you will make the writer’s day.

Tell the world

This next bit is for hardcore fans, or book reviewers who want to get a bigger audience for their reviews because, I’ll be honest, it is a bit more work. However, it’s not a lot more work for the impact it has.

I’ve just discovered (apologies, I can’t link to the original post because I didn’t save it – I didn’t think it couldn’t possibly work until I actually tried it – my bad!) that it’s possible to share reviews across numerous Amazon platforms with very little effort – and given that you’ve exerted yourself to compose a review, don’t you want the biggest possible audience for it?

If you want to shout about a favourite book or writer and make sure EVERYONE hears, all you need to do is follow the steps below:

1. Open up your local version of Amazon and find the book you want to review. I’m using Kim Curran as my example because her books are fabulous and should have a bigger audience (i.e. everyone), and also because this is the first review I’ve done using this method and I’m wired that it works.

2. On the address line, you’ll have something that looks like this: http://www.amazon.co.uk/GLAZE-Kim-Curran-ebook/dp/B00K9UYLR4/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1453468983&sr=1-1&keywords=glaze+kim+curran

Yeah – snappy or what?! Remove everything except for http://www.amazon.WHATEVER/dp/B00K1REF321/, so it looks like this: http://www.amazon.co.uk/dp/B00K9UYLR4/

3. Copy this shortened address and paste it into a new line. Change the .WHATEVER to the alternative Amazon location where you want to leave your review (I ended up with a row of address lines with .com; .co.uk; .ca; .com.au to cover the main English-speaking sites.

4. Write your review at one of the addresses.

5. Cut and paste it to the other locations. Save them all.

Ta da – four reviews for the price of one, and a couple more continents full of readers have the benefit of your views on the book you loved so they can decide whether to try it.

I’ve just done my second review, for the equally fantastic The Territory by Sarah Govett and it was even faster than my first. Do give it a try!

 

Overcoming Marketer’s Block

I haven’t blogged for a few weeks. I have a couple of good excuses – I’ve been crazy busy finishing the dirty draft of one novel and working on edits for another. Since I’m a writer, it’s good to be busy with writing.

Drowning in books

However, since I’m a self-published writer, it isn’t so good that I’ve also been silenced by indecision as I’ve tried to create marketing words rather than book words. This hasn’t only affected my blog. I spent a considerable amount of money at the start of the summer on a marketing course. It’s now past the middle of October and I have yet to put the great ideas I’ve learned about into practise because I’m not quite sure what I should say when I’m pitching myself to my ‘audience’.

I’m calling it marketer’s block. Every idea I have is instantly shot down in my head as being not witty, captivating or commercial enough, whether it’s a blog post or a newsletter article or a Facebook advert.

Book marketing

Now, I don’t have any patience with writer’s block – if you don’t know what to write, just write something. Write anything, because once it’s down on paper you can knock it into shape. I think because my marketing skills are so new (I’ve been writing stories since I could write, whereas marketing only started this year) I didn’t have the confidence to do the same.

But that’s changing now. I’m not going to second-guess myself any more. Writing a blog post, or an author newsletter, or an advert is just the same as writing a story – get it down, whatever it is. It doesn’t have to sparkle from the start, because you can always make it shine when you edit.