Tag Archives: marketing skills

Overcoming Marketer’s Block

I haven’t blogged for a few weeks. I have a couple of good excuses – I’ve been crazy busy finishing the dirty draft of one novel and working on edits for another. Since I’m a writer, it’s good to be busy with writing.

Drowning in books

However, since I’m a self-published writer, it isn’t so good that I’ve also been silenced by indecision as I’ve tried to create marketing words rather than book words. This hasn’t only affected my blog. I spent a considerable amount of money at the start of the summer on a marketing course. It’s now past the middle of October and I have yet to put the great ideas I’ve learned about into practise because I’m not quite sure what I should say when I’m pitching myself to my ‘audience’.

I’m calling it marketer’s block. Every idea I have is instantly shot down in my head as being not witty, captivating or commercial enough, whether it’s a blog post or a newsletter article or a Facebook advert.

Book marketing

Now, I don’t have any patience with writer’s block – if you don’t know what to write, just write something. Write anything, because once it’s down on paper you can knock it into shape. I think because my marketing skills are so new (I’ve been writing stories since I could write, whereas marketing only started this year) I didn’t have the confidence to do the same.

But that’s changing now. I’m not going to second-guess myself any more. Writing a blog post, or an author newsletter, or an advert is just the same as writing a story – get it down, whatever it is. It doesn’t have to sparkle from the start, because you can always make it shine when you edit.